Market Research Template
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In your own words, what are the things that you like most about this new product?
In your own words, what are the things that you would most like to improve in this new product?
What changes would most improve competing products currently available from other companies?
How Possibility is it that you would recommend this product to a friend or colleague?(A score of 10 means very Possibility, 0 means never, and a lower score means lessPossibility.)
0(No way)~10(Probable)
Which of the following are reasons that you might purchase this product? Please select all that apply.
It It serves a need of mine that is not currently being met
It would make a good gift
It is a better price than something I already use
I purchased something similar in the past but need to replace it
It is better quality than something I already use
Other (please specify)____
Which of the following are reasons that you might not purchase this product? Please select all that apply.
I purchased something similar and I am satisfied
I don’t want something like this
It is too expensive
It is low quality
I don’t know anyone who would want this
I don’t need something like this
Other (please specify)____
If this product were available today, how likely would you be to purchase it instead of competing products currently available from other companies?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
What is your gender identity?
Man
Woman
Non-binary
Prefer to self-describe (please specify)____
What is your age?
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older
How much total combined money did all members of your HOUSEHOLD earn last year?
$0 to $9,999
$10,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 and up
Prefer not to answer
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